In the tropics, reality always finds its way in. Sometimes quietly, taking on a documentary form. Sometimes exuberantly, in its most fantastic and advertising-driven version.But through the immersive lens of director Helô Oliveira, it’s always about stories and people who bring a striking layer of truth. With a solid background in journalism and extensive experience with major brands, she’s an expert at exploring completely different worlds in search of that tropical truth — a pursuit that drives her to experiment with new visual languages. To that skill, she adds her experience as a screenwriter, combining refined aesthetics with storytelling that always comes first.

Helô is also, not coincidentally, obsessed with cinema — the art form that has shaped her life and fuels her greatest passion: directing actors. Moving fluidly between genres from drama to comedy, her meticulous approach and impeccable treatments turn every project into fertile ground for innovation. She believes that even in the simplest stories, there’s always a touch of poetry waiting to be found.

Her multifaceted career has led her to create distinctive projects for brands such as Peugeot, Disney, Uber, Nubank, Itaipava, Toyota, Discovery, Warner Bros., and Samsung.